Speaker slot at the Digital Marketing Magazine Mid-term
Topic “Who moved my granola differences in digital marketing from Powwownow (2008) to Thortful (2016)”
In the 2000’s ‘Who moved my cheese’ was a popular change management book. This talk looks back to the early Powwownow marketing efforts and compares that time with the current startup – Thortful. What has changed (more channels, more social) and what has not (PPC still delivers motivated buyers).
Speakers: Vikas Arora, Search Sales Lead, BingAdela Popilkova, Search Sales, Bing Ads UKHeidi Myers, Meltwater, Marketing Director, EMEAJulia Elliott Brown, Enter the ArenaPaul Lees, Tech entrepreneurZabetta Camilleri, Sales GossipMark Melford, Co-Founder and Director, Captive MediaJudy Boniface, Chief Marketing Officer, Mailjet Digital Marketing Magazine’s Mid-term: ‘Digital’ can no longer stand in splendid isolation.